There was a Vision
In the tech-forward landscape of 2020, an ambitious French startup called Youree emerged, fueled by an aspiration to revolutionize the electric vehicle (EV) industry. At the heart of Youree’s plan was an innovative, AI-driven platform set to redefine how EV owners interacted with the energy grid. Meanwhile, Temy, a company already versed in delivering game-changing design solutions, was ready to take on new challenges in this rapidly evolving industry. A partnership was born, one that was destined to leave a significant mark on the landscape of smart charging for EVs.
Starting on November 5, 2021, and concluding on January 26, 2022, the collaboration was marked by the arduous work of a solitary, yet highly talented designer from Temy. This individual would work closely with a dedicated team from Youree, including the COO, CEO, Marketing Manager, CTO, and a Software Engineer. Together, they aimed to bring a vision to life, despite the dynamic and sometimes unpredictable nature of startup work.
Charting Unexplored Territory
The challenge was clear yet monumental: to design a high-fidelity wireframe V2G (Vehicle to Grid) mobile app that would serve as the face of Youree’s innovative service. This app was to be designed from scratch and had to appeal to users across a spectrum of needs and preferences, offering both dark and light themes. The overarching aim was to translate Youree’s service into a user-friendly app that managed at-home EV charging schedules, optimized costs, offered cashback perks, and reduced the carbon footprint.
However, the path to achieving this was filled with obstacles. Temy grappled with the mercurial nature of the startup landscape as Youree pivoted its vision multiple times. These changes, coupled with budgetary constraints and sometimes unclear communication, presented significant hurdles for the design process. On top of this, Temy faced the demanding task of understanding France’s National Grid Status and the complexities of Youree’s business vertical.
A Symphony of Challenges, Triumphs and Learning
In the face of these hurdles, Temy leaned into its strength: adaptability. Embracing the shifting dynamics of Youree’s vision and constraints, Temy reshaped its strategies to stay in step with the startup. The work was divided into two critical phases: MVP (Minimum Viable Product) and release. This decision was tactically sound, as it aligned with Youree’s financial capabilities and helped maintain steady progress.
The journey was filled with moments of triumph and self-discovery. Temy learned that understanding the target audience was a cornerstone to achieving success. Amid the challenges and learning curves, Temy found its stride, bringing its UX expertise and strategic thinking to the table, all the while absorbing new insights into the world of GreenTech.