The Advent of Lesara
In the dynamic world of online retail, fresh ideas and innovative approaches are the driving forces that can propel a startup to the pinnacle of success. It was with this philosophy in mind that, in September 2013, an exciting new venture was launched from the heart of Berlin: Lesara.
At its core, Lesara aimed to revolutionize e-commerce by offering a simple, easy-to-use platform where consumers could effortlessly purchase the latest fashion and lifestyle products. Striving to combine high-quality offerings with competitive pricing, Lesara soon carved a niche for itself within the German retail industry.
The brand’s success story was only just beginning, however. Lesara’s rapid rise to prominence was so dramatic that it didn’t take long for its influence to extend beyond Germany. Every year since its inception, Lesara expanded into new markets within the European Union, gradually transforming from a local startup into an international sensation.
The Hybrid Hurdle: Challenges in the Path of Progress
As the saying goes, “With great power comes great responsibility.” For Lesara, the “power” was its rapidly growing user base, and the “responsibility” was to provide these users with a seamless and enjoyable shopping experience. However, the hybrid app that Lesara had initially deployed began to show signs of strain under the weight of these responsibilities.
The hybrid app posed a series of problems. Adding new features to the app became an increasingly lengthy process, frustrating both developers and users alike. Maintenance of the app was no walk in the park either, with technical issues cropping up more often than not.
Most importantly, the user feedback spoke volumes about the issues they faced. The average user rating of the app stood at a mediocre 3.5 stars. The message was clear: to progress, Lesara had to move away from the hybrid app. The need of the hour was a native application.
Enter the Game Changer: Temy’s Partnership with Lesara
Recognizing the need for change, Lesara turned to Temy, a leading name in the world of software product engineering. The task at hand was anything but simple: Temy had to develop a native mobile app that would not only serve Lesara’s large user base without glitches but also allow for the seamless addition of new features.
The objectives were multi-fold. Temy was not just responsible for the functional aspect of the app – it also had to improve the user interface and experience, making it more engaging and intuitive. Beyond that, Temy also had to integrate analytics and payment systems, aiming to reduce maintenance and support costs. All these efforts were geared towards one ultimate goal: to boost Lesara’s conversion rates.
