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Shaping the Future of Influencer Marketing: Harnessing the Power of the Creator Economy

Jen Videos’ Vision for the Future: Creator Economy & Power of Network Effects

We had the privilege of hosting a figure who is no less than a tour de force in the tech startup world. Meet Bill Hildebolt, the astute Executive Chairman and Co-founder of gen.video, who joined us for an enlightening conversation about his career, his experiences, and the inner workings of his ground-breaking company.

From his base in Boston, Bill shared insights that could prove valuable to anyone seeking inspiration or wisdom in the field of business. With gen.video pioneering new approaches in its industry, there was much to learn from this dynamic entrepreneur. Our host eagerly delved into the probing questions aimed at revealing the secret sauce behind the success of gen.video.

As our guest, Bill was candid and amiable, ready to dispense advice and share his story for the benefit of our audience, especially those just venturing into the world of business. Prepare yourself for an interview brimming with in-depth knowledge, actionable advice, and intriguing anecdotes. Buckle up as we embark on this explorative journey with Bill Hildebolt.

Gen.videos' Vision for the Future: Creator Economy & Power of Network Effects
Bill Hildebolt: The Bright Brain Behind gen.video Unpacks His Success

Let’s get right into it. When asked about his current mood, Bill Hildebolt responded with the contagious enthusiasm that so often accompanies the truly passionate. “I’m great. Happy to be here. Thanks for having me on the show. I’m really excited to see where we go with this,” he said, with a palpable buzz in his voice. That energy, friends, is what we’re here for – it’s the rocket fuel that powers game-changing start-ups and carves a path through the rough terrain of the business world.

Our inquisitive host wanted to peel back the layers and dig into the bedrock of Bill’s experiences. And why not? After all, gen.video didn’t appear out of thin air. It was the brainchild of people like Bill who were willing to think differently, challenge the norm, and ultimately, shape the future. As we leaned in, waiting for pearls of wisdom, Bill promised to do his best, showcasing his signature blend of humility and confidence.

As the conversation moved deeper, Bill was asked to reveal the essence of gen.video in his own words. Picture a maestro before a grand symphony, this was Bill’s moment to bring his creation to life. And he sure didn’t disappoint. As he began to talk about his venture, the air around us virtually pulsed with anticipation. Buckle up, readers. We’re in for quite a ride.

Bill’s Insightful Journey: Innovating Influencer Marketing with gen.video

When Bill, the head of gen.video, started narrating his journey, one thing became glaringly clear – he saw potential where others didn’t and was willing to wait for his vision to come to fruition. He spoke of the uniqueness of his company, detailing the tactics that set gen.video apart from its competitors, emphasizing the focus on the bottom-funnel perspective of influencer marketing. “Our goal is to induce actual sales or buying signals like click-through rates, add to carts,” he explained, illuminating the tangible effects of their strategies. Gen.video’s innovation lies in its proficiency to trace these signals back to individual posts, leading to a highly personalized and effective marketing technique.

This tenacity to innovate and lead in the market, however, was not without its fair share of hiccups. Bill confided that their analytical and quantitative approach, despite bearing fruit now, led to underinvestment in marketing initially. He recollects, “We knew we were building great technology, but we didn’t understand the marketing game.” His candid admission speaks volumes of his leadership style – humble yet fearless. Bill and his team took their time, adapted, and turned the tide in their favor by racking up awards in recent years, showcasing their technical and execution prowess. As he proudly claimed, “We’ve pushed forward, making marketing an everyday discipline.”

We’ve pushed forward, making marketing an everyday discipline

An essential component of gen.video’s success story is its close-knit team. Bill shared that they weren’t just looking for employees but rather family members who shared their passion and commitment. Interestingly, the company has several employees who have been with them for over a decade, an attribute Bill credits to the nurturing environment they’ve fostered. “It’s not for everyone, but if you create the right type of environment, there are people who want to commit in that way.” A testament to their approach is the sheer determination they exhibited to stick with an idea until it made sense, reflecting the kind of commitment and perseverance the company values.

Bill’s wisdom in recognizing that success lies in a balance of diverse talents harmoniously working together echoes in his words, “You’ve got to have all these disciplines in harmony if you’re truly going to succeed.” This thought encapsulates not only the ethos of gen.video but also Bill’s leadership style, which values each individual’s contribution and growth while nurturing a family-like culture in the workplace.

From Investment Banker to Accidental Entrepreneur: The Transformative Journey of Bill, The Game Changer


Tackling the stresses of being an entrepreneur, Bill dived into his transformative journey from being an investment banker to an accidental entrepreneur. Initially experiencing grueling 80-hour work weeks, he developed an understanding of the physical and mental toll his job took. He compared the pressure of the startup world to being an athlete, drawing attention to the necessity of mental fortitude. However, his adaptation strategy differed from the norm. Instead of prioritizing vacations for relaxation and reset, Bill turned to physical activities and a focus on nutrition. “Finding your own patterns to succeed is crucial,” Bill advised. “It’s about taking those stresses at work and making them positive, because no pain, no gain is true.”


Bill brought a new perspective on accidental entrepreneurs, suggesting that inherent skills might not be the defining factor of entrepreneurial success. For him, everyone is endowed with unique “superpowers” that can contribute to business success. The real game changer, in his view, is the ability to gather the skills needed across all functions to create something that lasts. While being filled with vision may fit the bill of a great startup entrepreneur, it doesn’t necessarily lead to disciplined execution against a plan. “A successful entrepreneur isn’t just someone who can create a compelling vision but someone who can build something that lasts,” he emphasized.

A successful entrepreneur isn’t just someone who can create a compelling vision but someone who can build something that lasts


With influencer marketing being a gigantic industry, Bill acknowledged the need for differentiation and focus. The increasing accessibility and oversaturation of content producers pose a challenge. Bill suggested focusing on the niche that can set one apart. His company, for instance, focused on e-commerce, advanced analytics, and bottom funnel metrics as key differentiators. In a world where everyone can contact influencers directly, Bill pointed out that it was important not to get lost in the crowd but to define your special sauce. “It’s about focusing on what makes you unique and capitalizing on that,” he summed up.

Future Horizons: Jen Videos Strives for a Balance in the Creator Economy

In an era of relentless competition and rapidly changing trends, gen.video’s future may seem like an enigma to many. But Bill, our insightful guest for today, breaks down this complex enigma for us in an enthralling conversation. When asked about the future of his company and the ever-evolving influencer marketing space, he emphasized their emerging focus on the Creator economy.

Bill provides a fascinating deep dive into the current megatrends in the influencer marketing arena, reflecting on the shift from building tools for brands to now investing in the creators themselves. However, he astutely points out that the number of real creators may not be as vast as many might believe. Monetizing creators, he argues, may be more difficult than initially perceived. This perspective paves the way for a more nuanced understanding of the space and the need to be agile in adjusting strategies and offerings. As he so vividly put it, “You have to be really nimble and agile, but also maintain a lot of trust because when people, both clients and creators, are sharing data with you, there’s an inherent risk of a conflict of interest.”

You have to be really nimble and agile, but also maintain a lot of trust because when people, both clients and creators, are sharing data with you, there’s an inherent risk of a conflict of interest

Bill shares an optimistic vision for gen.video that aims to bridge the gap between clients and creators. Their focus is to create an ecosystem that self-reinforces, a strategy inspired by the concept of network effects from his business school days. He hopes to leverage their credibility from 19 years in the industry to tie both sides together ambitiously. In his own inspiring words, he imparts two powerful quotes that reverberate in his personal and professional life: “It’s all figured out double,” a hopeful statement, and “No one ever said: I regret that workout,” a personal mantra that encapsulates resilience and overcoming procrastination.

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