Entrepreneurship often begins with a simple idea, but for Boris Sanchez, Founder of Reidy.AI, it started with a determination to overcome adversity and create opportunities. In this interview, Boris shares his remarkable journey from immigrating to the United States from Colombia to building multiple successful businesses across different industries.

Drawing from years of experience in entrepreneurship, real estate, and investing, he explains how identifying real-world problems led him to launch Reidy.AI. Boris reflects on the lessons he learned from his family's sacrifices, particularly the resilience demonstrated by his mother as they rebuilt their lives in a new country. He also discusses the mindset required to start and grow businesses, the challenges that come with entrepreneurial ambition, and the importance of adapting to change.

From running a food delivery service as a child to founding innovative ventures as an adult, his story is one of persistence and continuous learning. Throughout the conversation, Boris offers valuable insights into recognizing opportunities, navigating business cycles, and embracing calculated risks. His experience provides inspiration for founders, investors, and anyone striving to turn challenges into lasting success.

From Delivering Lunches at Seven to Building Companies That Matter

Boris Sanchez likes to say he's been an entrepreneur for as long as he can remember—and he means it. At just seven years old, he launched his first business, a food delivery service inside his school. What started as a childhood hustle evolved into a lifelong passion for creating and building. After moving to the United States at the age of 11, Boris continued exploring new opportunities, eventually earning an MBA in London and spending more than 16 years in real estate before founding Reidy.AI to tackle challenges he had witnessed firsthand in the industry.

But the drive behind his success wasn't fueled by ambition alone. Boris grew up in a family that had to leave Colombia during the violence of the 1990s. His mother, a successful attorney in her home country, arrived in the United States only to discover that her qualifications weren't recognized. Watching her go from a respected professional to sweeping floors to support three children left a lasting impression on him. That experience became a powerful motivator, teaching him the value of resilience, hard work, and finding a way forward no matter the circumstances.

Over the years, Boris built businesses in e-commerce, automotive sales, consulting, and real estate. Yet he doesn't see entrepreneurship as a straight path toward building a business empire. Instead, he describes it as a series of cycles—learning, growing, solving problems, and moving on to the next challenge. For him, every venture starts with curiosity and a desire to improve something that isn't working. That mindset eventually led him into the tech world, where Reidy.AI was born from a simple question: how can real estate be made smarter, more efficient, and more innovative?

Why the Best Business Plans Still Need a Bit of Luck

Boris doesn’t believe there is one magic template for building a successful company. As much as every entrepreneur would love to take the formula from one business and simply copy-paste it into the next, reality is messier than that. Timing matters. Luck matters. And sometimes, even the smartest strategy can fall apart if the market, the problem, or the moment isn’t right. For Boris, the real skill is not having all the answers from day one, but being confident enough to move forward while still understanding what you don’t know.

That mindset played a big role in his move into commercial real estate. Boris started small, with just eight units in 2013, but by 2019 he had scaled to more than 650. Along the way, people began asking how he was doing it—how he was finding deals, structuring financing, and growing so quickly without the usual roadmap. The more he mentored others, the clearer the problem became: real estate investing was confusing, disconnected, and full of hidden knowledge. Property data lived in one place, financing options somewhere else, and investors were left trying to piece everything together on their own.

That frustration eventually became the foundation for Reidy. Boris saw an opportunity to bring the scattered parts of real estate investing under one roof: discovery, analysis, appraisals, and financing. With AI, the idea became even more powerful. What once took weeks—or even months, like traditional appraisals—could be done instantly and in a more intuitive way. By combining major real estate data sources with a large lender database, Reidy was built to help investors make faster, smarter decisions without jumping between endless tools, brokers, and spreadsheets.

The Real AI Advantage: Better Data, Faster Decisions

For Boris, the future of AI in real estate isn't about replacing human judgment—it's about giving people better information to make smarter decisions. He believes one of the biggest misconceptions about AI is that all models are equally reliable. In reality, the quality of the output depends entirely on the quality of the data behind it. That's why, instead of relying on the public information that powers many AI tools, Boris and his team built Reidy around premium real estate datasets from some of the industry's most trusted providers. The goal was simple: eliminate the noise and create an AI system investors could actually trust.

Boris sees AI as a powerful assistant rather than a replacement for expertise. Whether it's creating presentations, analyzing opportunities, or processing large amounts of information, AI can dramatically speed up work that once took hours or days. But he doesn't buy into the fear that technology will simply wipe out jobs. Instead, he compares today's AI revolution to the arrival of the computer or the printing press—tools that changed how people worked rather than eliminating the need for people altogether. In his view, many roles will evolve, with humans focusing more on managing, validating, and improving the data that fuels intelligent systems.

That same philosophy shapes Boris's vision for the future of real estate. He imagines a world where investors can evaluate a property, analyze market conditions, access financing options, and complete transactions in a fraction of the time it takes today. Most of the information already exists online, yet the industry remains surprisingly slow and fragmented. Boris believes that with trusted data and the right AI infrastructure, processes that currently take weeks—or even months—could eventually happen in minutes. For him, that's not a distant dream; it's the direction real estate is already heading, and Reidy is being built to help lead the way.

Making Real Estate as Easy as Buying on Amazon

Boris has a bold vision for the future of real estate—and it starts with speed. He believes buying an investment property should eventually feel as seamless as buying a stock or ordering a product online. While that idea may sound ambitious, he argues that much of the information needed to evaluate, finance, and close a deal already exists digitally. The real challenge is connecting all the pieces. For Boris, the future isn't about removing people from the process; it's about giving them enough trusted information and automation to make confident decisions faster than ever before.

That same thinking is shaping the next evolution of Reidy. Today, the platform helps investors discover opportunities, analyze properties, and find financing options. Tomorrow, Boris hopes it will go even further. One area he's particularly excited about is instant underwriting. With verified financial data, fraud checks, and AI-powered analysis, he sees a future where lenders can assess a borrower and make funding decisions almost immediately. Instead of waiting days or weeks for approvals, investors could move forward in real time.

At the heart of it all is a belief that education remains the biggest opportunity in real estate. Boris argues that many people underestimate how accessible investment property can be when they understand the rules of the game. The problem isn't a lack of opportunity—it's a lack of knowledge. That's why his advice to aspiring entrepreneurs and investors is surprisingly simple: learn as much as you can, trust your ability to solve problems, and stop waiting for the perfect moment. Success rarely belongs to the people who know everything. More often, it belongs to those willing to take that first step.